Calculates CAC, LTV, payback period, and gross margin for any business model. Shows whether your unit economics are venture-scale. Models the impact of pricing changes, churn reduction, and CAC improvement on LTV:CAC ratio.
# Unit Economics Calculator ## Metrics calculated - CAC (by channel and blended) - LTV (with churn rate) - LTV:CAC ratio - Payback period in months - Gross margin per customer - Magic number ## Venture benchmarks included - LTV:CAC > 3x = healthy - Payback < 12 months = good - NRR > 100% = great ## Inputs needed - Monthly marketing and sales spend - New customers per month - Average revenue per customer - Monthly churn rate - COGS per customer ## Platform: Claude
The owner wants: