Revenue Attribution Model

Tracks which marketing channels and campaigns are actually driving revenue — not just clicks. Builds a multi-touch attribution model across email, LinkedIn, referrals, and paid. Helps founders stop wasting budget on channels that look busy but don't convert.

How to use this skill

# Revenue Attribution Model

## Attribution models built
- First touch (which channel sourced the lead)
- Last touch (which channel closed the deal)
- Multi-touch (credit across all touchpoints)
- Time decay (more credit to recent touches)

## Output
- Revenue by channel
- CAC by channel
- ROI by channel
- Budget reallocation recommendations

## Inputs needed
- Deal list with close date and source
- Marketing spend by channel
- Touchpoint history (if available)

## Platform: Claude

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AuthorTradeskills

Platformclaude

CategoryData & Analytics

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